Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Episodes
88 episodes
Creating Value in Oil and Gas Environmental Compliance Leadership and Trust
What if compliance were not just a cost but a competitive advantage?In this episode of Good Business, we sit down with environmental consultant Elena Hofmann to unpack the real role of environmental compliance in the oil and gas industry an...
From Approval to Purpose: Luke Frazier on Faith, Leadership, and Redefining Success
What if everything you believed about success… was wrong?In this powerful episode of Good Business, Clay sits down with co-host Luke Frazier to unpack a deeply personal story of identity, approval, faith, and leadership.From growing...
Why Relationships Win in Sales and Business
What if the real key to growth isn’t more leads, but better relationships?In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding.
Stop Chasing Bad Leads: How Syft AI Finds the Deals You Never See
Most sales teams are still prospecting like it is 2013.In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of Syft AI to talk about how AI is changing outbound sales, why territories exist, and what...
What Servant Leadership Really Costs (and Why It Works)
Most leaders either run fast or care deeply, but very few can do both.In this episode of Good Business, Clay and Luke sit down with Dr. Terry Cokenour, professor at Houston Christian University and a longtime friend of Clay’s, for a convers...
You Can’t Replace Relationships with AI: Sales and Marketing Alignment
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world.AI can generate websites, copy, and content fast. But businesses ...
Why Trust Beats the Lowest Bid in Construction and Business with Kirk Wright
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Kirk Wright, CEO of Buildian Construction Services, to talk about what actually wins in construction and business.Kirk explains why being the lowest bidder is ...
What It Takes to Build a Team Gen Z Won’t Quit
What if you could build a team so strong that people never wanted to leave.In this episode of Good Business, Clay and Luke sit down with Jacob Karnes, a former Chick-fil-A corporate trainer, leadership coach, and author of Master Your First...
What It Really Takes to Buy and Run a Business
Most people dream about owning a business. Mike Fransen bought one, and it changed everything.In this episode of Good Business, Clay and Luke sit down with Mike to talk about what it looks like to acquire a boomer-owned, blue-collar bus...
10X Growth Without Losing Your Soul: Faith, Leadership, and Culture at AAA Paving
Most blue-collar businesses grow slowly. AAA Paving grew 10X in just three years without burning out crews or compromising culture.In this episode of Good Business, Clay and Luke sit down with Rheese Stanley, President of AAA Paving, to ...
Where Contractors Really Lose Money: Execution, Systems, and Scalable Margin with Josiah Peterson
Most contractors don’t lose money on sales. They lose it on execution.In this episode of Good Business, Clay and Luke sit down with Josiah Peterson, founder of KBHC Consulting, to talk about what really protects profit in contracting and se...
Hustle Without Burnout: How Leaders Build Discipline, Alignment, and Real Velocity
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Abby Ramin, Director of Operations at Good Agency, for a candid conversation about hustle, burnout, and what it really takes to execute vision at scale.<...
From Hustle Culture to Healthy Sales: Trust-Based Prospecting with Brad Pearse
On this episode of Good Business, Clay Vaughan and Luke Frazier speak with Brad Pearse, Sales Development Leader and founder of Simplified Sales. Brad shares how growing up in a $ 700 million family business shaped his approach to culture, cust...
From Burnout to Breakthrough: How Founders Find Freedom with Scott Frazier
On this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Scott Frazier, entrepreneur and co-founder of Freed Up, on the very day he sold his company. Scott shares what founders get wrong about freedom, why productivity star...
Consistency Over Chaos: How Great Leaders Lead with Conviction with Cody Lutz
On this episode of Good Business, Clay Vaughan and Luke Frazier talk with Cody Lutz, Leadership Coach and Culture Consultant. Cody unpacks how consistency, clarity, and courage shape the way leaders show up and influence those around them.T...
Leading with ADHD: Clarity, Chaos, and Honest Leadership with Jake Brown
On this episode of Good Business, Clay Vaughan talks with Jake Brown, Leadership Coach and Author of Leader Shit. With humor and raw honesty, Jake shares what its like to lead with ADHD and how neurodiversity has shaped his leadership style, de...
Purpose Over Hustle: How to Lead with Conviction and Culture with Travis McAshan
On this episode of Good Business, Clay Vaughan sits down with Travis McAshan, Founder and Creative Director of Glide. Travis shares why clarity in values and culture leads to stronger teams, healthier businesses, and more sustainable growth.
Faith-Driven Marketing with Lesley Pyle
On this episode of Good Business, Clay Vaughan sits down with Lesley Pyle, Founder of HireMyMom.com and Hire Thy Neighbor. Lesley shares her journey from corporate PR to building two companies that blend professional excellence with a foundatio...
Speak with One Voice: Aligning Sales & Marketing with Danielle Bornowski
On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Marketing Strategist at DQB Strategies. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should ...
How Relationships Fuel Sustainable Growth with Dustin Reichmann
On this episode of Good Business, Clay Vaughan sits down with Dustin Reichmann, Founder of Seven Figure Leap. Dustin shares how his team helps entrepreneurs build seven-figure brands through podcast guesting, storytelling, and authentic human c...
Scaling with Trust and Operational Clarity with Henry Bryan
On this episode of Good Business, Clay Vaughan sits down with Henry Bryan, Chief of Staff at AAA Paving, one of the fastest-growing civil companies in Texas. From operations to leadership, Henry offers a behind-the-scenes look at what really dr...
Legacy-Driven Leadership: Building with the End in Mind with Barrett Conway
On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with ...
How to Build Business Velocity with Casey Baker
On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market comp...
Building a Legacy of Leadership Through Biblical Truth with Dr. Randall Price and Clay Vaughan
Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business PodcastOn this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of Wo...
Winning Leadership Strategies for Business Growth with Joel Trammell and Clay Vaughan
Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay VaughanIn this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, abo...
