Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
What Servant Leadership Really Costs (and Why It Works)
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Most leaders either run fast or care deeply, but very few can do both.
In this episode of Good Business, Clay and Luke sit down with Dr. Terry Cokenour, professor at Houston Christian University and a longtime friend of Clay’s, for a conversation about servant leadership, burnout, and the legacy we leave behind.
Terry shares stories from managing teams in the early days of the virtual reality industry, serving on the mission field in Hungary, and leading through seasons of stress, anxiety, and a colon cancer diagnosis. This episode is not just about leadership theory. It is about presence, resilience, and leading in a way that makes the people around you better.
In this episode, we cover:
- Why servant leadership matters and what it actually looks like
- How toxic relationships create unhealthy organizations
- A leadership decision that transformed a broken workplace culture
- How to spot burnout before it becomes a crisis
- Why stress often stays hidden until it blows up
- The role of community, therapy, and “soul friends” in endurance
- How hardship shapes legacy and changes what leaders prioritize
- The one sentence Terry believes his kids would use to describe his leadership
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