Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
The Hidden Psychology Behind Great Leaders, Sales, and Company Culture
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What separates elite leaders and top-performing companies from everyone else?
According to Matt Harris, it is not just strategy.
It is psychology.
In this episode of Good Business, Clay and Luke sit down with Matt Harris, former Tony Robbins coach, former StoryBrand sales leader, and current talent development leader at CAZ Investments, for a deep conversation about leadership, hiring, emotional intelligence, culture, sales, and the psychology behind high performance.
Matt shares lessons from coaching entrepreneurs, executives, and high achievers for more than two decades, including what he learned working alongside Tony Robbins, Donald Miller, and the leadership team at CAZ Investments.
This episode explores how founders accidentally become bottlenecks, why culture must be intentionally built, how emotional patterns shape business outcomes, and why the best leaders focus on people just as much as profits.
If you are a founder, entrepreneur, sales leader, executive, or someone trying to build a healthier team and business, this conversation is packed with wisdom and practical insight.
What you’ll learn in this episode:
Why 80% of success in business is psychology
The hidden emotional patterns shaping leadership decisions
How Tony Robbins influenced Matt’s coaching philosophy
Why culture must be actively reinforced, not just written on a wall
How to identify “motor” and hunger in potential hires
The biggest hiring mistakes founders make
Why unhealthy significance destroys teams
The connection between sales, coaching, and empathy
How limiting beliefs quietly sabotage businesses and careers
Why founders struggle to let go of control
How CAZ Investments scales culture while growing rapidly
Why state management is critical for leadership and performance
Key moments:
00:00 “You don’t want garlic in your chocolate cake”
01:00 Introducing Matt Harris
02:00 How CAZ Investments hires and scales culture intentionally
04:00 The psychology behind hiring and leadership
08:00 Why emotions matter in high-performing organizations
11:00 Matt’s upbringing and learning hustle from his family
14:00 Discovering Tony Robbins through cassette tapes
16:00 The intense Tony Robbins coaching interview process
19:00 “80% of the game is psychology”
22:00 Story, state, and strategy explained
27:00 Driving from Iowa to Dallas to chase an opportunity
33:00 How coaching and sales are actually connected
38:00 Why empathy is the secret to great sales
42:00 Coaching leaders through limiting beliefs
45:00 Practical culture advice for founders and CEOs
50:00 The “24 promises” at CAZ Investments
57:00 Matt’s changing definition of success and control
1:00:00 Lessons from Tony Robbins, Donald Miller, and Christopher Zook
1:03:00 What makes CAZ Investments unique
1:06:00 The question every founder should ask themselves
About Matt Harris:
Matt Harris is a leadership coach, talent strategist, and sales leader who previously coached with Tony Robbins and helped build sales systems at StoryBrand. Today, he serves at CAZ Investments, helping shape company culture, leadership development, and talent acquisition for one of the fastest-growing investment firms in the country.
About CAZ Investments:
CAZ Investments is a thematic investment firm focused on long-term alignment, strategic investing, and identifying high-conviction opportunities across industries. The firm emphasizes disciplined investing, culture, and partnership alignment.
Connect with Matt Harris:
CAZ Investments: https://cazinvestments.com
If this episode encouraged or challenged you, share it with a founder, leader, entrepreneur, or team member who needs to hear it.
#GoodBusiness #Leadership #Entrepreneurship #TonyRobbins #StoryBrand #BusinessGrowth #CompanyCulture #Hiring #SalesLeadership #BusinessStrategy #FounderLife #EmotionalIntelligence #PersonalDevelopment #CAZInvestments #DonaldMiller #LeadershipDevelopment #StartupGrowth #BusinessPodcast #HighPerformance #EntrepreneurMindset
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