Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
You Can’t Replace Relationships with AI: Sales and Marketing Alignment
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world.
AI can generate websites, copy, and content fast. But businesses still struggle with the hardest part: deciding what to do, why it matters, and how to tie marketing to revenue without lying to themselves.
David explains why you cannot replace relationships with technology, how marketing should create lift so leaders can manage more relationships, and why frameworks and decision-making matter more than deliverables.
This conversation covers sales and marketing alignment, clarity that compounds, finding leaks in your funnel, and why email remains one of the most underrated growth channels in B2B.
#GoodBusiness #Marketing #Sales #AI #B2BMarketing #RevenueGrowth #Leadership #SalesEnablement #EmailMarketing #Strategy
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
