Good Business with Clay Vaughan

From Selling Meat in a Parking Lot to America’s Fastest-Growing Meat Company | Ben Spell

Clay Vaughan Season 10 Episode 1

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0:00 | 1:35:40

Ben Spell never planned to become an entrepreneur. With a background in church ministry and music, no agricultural experience, and no history of even grilling a steak, he says a calling from God led him to start what would eventually become Good Ranchers. What began with selling meat out of the back of a truck in a Waco parking lot grew into what Ben describes as the fastest-growing meat company in the U.S. over the past five years.

In this episode of Good Business, Ben shares the unlikely origin story of Good Ranchers, the financial risks his family took to get the business off the ground, and the role faith has played throughout the journey. He also discusses the realities of the American meat industry, building a business around American-sourced meat, and the deeply personal challenges his family has faced along the way.

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