Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Latest Episodes
From Approval to Purpose: Luke Frazier on Faith, Leadership, and Redefining Success
What if everything you believed about success… was wrong?In this powerful episode of Good Business, Clay sits down with co-host Luke Frazier to unpack a deeply personal story of identity, approval, faith, and leadership.From growing...
Why Relationships Win in Sales and Business
What if the real key to growth isn’t more leads, but better relationships?In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding.
Stop Chasing Bad Leads: How Syft AI Finds the Deals You Never See
Most sales teams are still prospecting like it is 2013.In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of Syft AI to talk about how AI is changing outbound sales, why territories exist, and what...
What Servant Leadership Really Costs (and Why It Works)
Most leaders either run fast or care deeply, but very few can do both.In this episode of Good Business, Clay and Luke sit down with Dr. Terry Cokenour, professor at Houston Christian University and a longtime friend of Clay’s, for a convers...
You Can’t Replace Relationships with AI: Sales and Marketing Alignment
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world.AI can generate websites, copy, and content fast. But businesses ...