Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Stop Chasing Bad Leads: How SIFT AI Finds the Deals You Never See
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Most sales teams are still prospecting like it is 2013.
In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of SIFT AI to talk about how AI is changing outbound sales, why territories exist, and what it looks like to sell with real intentionality.
They break down how SIFT finds deals already in motion by tracking real-world signals, matching them to the problems a product solves, and surfacing opportunities your team would never see otherwise. The conversation goes beyond tools and gets into the human side of selling, the danger of scaling low-quality outreach, and why the future belongs to teams who lead with both speed and integrity.
In this episode, we cover:
- How AI can reduce wasted prospecting time
- Why most sales AI tools still miss the real problem
- What signals reveal active buying intent
- How to think about value alignment and intentional outreach
- Why territories may become obsolete
- The downside of “disingenuous personalization.”
- Underrated sales tactics that still work right now
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
