Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
Speak with One Voice: Aligning Sales & Marketing with Danielle Bornowski
On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Messaging Strategist and Founder of Always About People. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should operate as one revenue engine.
They dive into how buyer trust grows when messaging is clear and consistent across departments. Danielle explains what happens when marketing and sales don’t speak the same language and why clarity, confidence and authenticity matter more than slick tactics. Clay and Danielle also explore practical ways leaders can eliminate internal friction, craft a message that lands, and build trust that converts.
This episode is perfect for CEOs, sales leaders, and marketers looking to drive better results by aligning around one clear voice..
To connect with Danielle or explore her approach, visit alwaysaboutpeople.com.
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#b2bmarketing #salesalignment #messagingstrategy #growthleadership #revenueoperations
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
