Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Legacy-Driven Leadership: Building with the End in Mind with Barrett Conway
On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy.
Barrett and Clay unpack how clarity of mission leads to stronger business decisions, better buyer alignment and longer-term business health. They also explore how small business owners can prepare for unexpected opportunities and why thinking about a potential exit, whether or not you plan to sell, is a smart move.
This episode is packed with practical insight for entrepreneurs, founders, and operators navigating growth, succession, or the possibility of investment. If you’re building something that matters and want to preserve its values while creating value, Barrett’s perspective will resonate.
To explore Barrett’s work or connect with Cetane, visit cetane.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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#leadership #missiondriven #businessexit #entrepreneurship #privateequity
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