Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
Legacy-Driven Leadership: Building with the End in Mind with Barrett Conway
On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy.
Barrett and Clay unpack how clarity of mission leads to stronger business decisions, better buyer alignment and longer-term business health. They also explore how small business owners can prepare for unexpected opportunities and why thinking about a potential exit, whether or not you plan to sell, is a smart move.
This episode is packed with practical insight for entrepreneurs, founders, and operators navigating growth, succession, or the possibility of investment. If you’re building something that matters and want to preserve its values while creating value, Barrett’s perspective will resonate.
To explore Barrett’s work or connect with Cetane, visit cetane.com.
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#leadership #missiondriven #businessexit #entrepreneurship #privateequity
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
