Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
How to Build Business Velocity with Casey Baker
On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market companies can gain momentum through alignment, clarity, and culture - principles reflected in Clay’s upcoming book, Velocity. Casey shares practical insights on leadership and traction, while Clay introduces the core of his Velocity Framework: Heart, Heading and Hustle.
From hiring decisions to humility-based leadership, Casey and Clay outline how decision-makers can drive traction without burning out their team.
This conversation is for executives, founders, and marketers who want to accelerate results without sacrificing culture. If your business feels stuck or misaligned, this episode delivers a practical lens for gaining traction.
Clay’s new book, Velocity, launches this fall.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
Subscribe to Good Business on:
YouTube: https://youtube.com/playlist?list=PLkcg0fdy9Ku0VxRddLh9sF1-Syc1o0HWl&si=JWDLdfSWR48hhg96
Spotify: https://open.spotify.com/show/0fka1EglKh0dCqc8ACF77E?si=e11317b8cd1b4b70
Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
#businessgrowth #leadership #marketingstrategy #revenuegrowth #fractionalexecutive
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
