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Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
Aligning Sales and Marketing for Business Growth with Clay Vaughan, Johnny Holsten, and Luke Frazier
Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.
Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by COVID-19. The trio discusses the importance of cohesive messaging and the impact of effective communication within teams. They also touch upon the StoryBrand framework, explaining how it can be a powerful tool for clarifying marketing messages and enhancing sales strategies.
Don't miss out on this episode packed with insights on improving your business's internal dynamics and driving successful outcomes through unified sales and marketing efforts. Whether you're a business owner, marketer, or sales professional, there's valuable knowledge here for you!
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
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#GoodBusiness #StoryBrand #MarketingStrategy #SalesAndMarketingAlignment #BusinessGrowth #Entrepreneurship #LeadershipDiscussion
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
