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Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
Taking the Storybrand Framework from Theory to Marketing Success with Kendra Olson, Clay Vaughan, and James Hall
Join Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative impact of clear and concise messaging on business success.
Throughout the episode, our hosts explore the intricacies of the Storybrand process, emphasizing its role in clarifying a company's message and resonating with its audience. They highlight real-world examples, showcasing how businesses have thrived by simplifying their narratives and addressing their customers' core problems.
Listeners will gain valuable insights into conducting effective messaging sessions, the importance of consistency across various platforms, and the common pitfalls to avoid. The conversation also touches on the crucial distinction between marketing and sales messages and the impact of storytelling on customer engagement and business growth.
Whether you're a start-up entrepreneur or an established business leader, this episode is packed with actionable advice and inspiring stories. It's a must-listen for anyone looking to refine their brand's message, connect authentically with their audience, and drive their business to new heights.
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Good Agency
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
