Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
Conflict of Interest in Marketing with James Hall
I love how Todd Henry, author of Herding Tigers, defined Integrity. He said, "Integrity means very simply that your life is integrated. What is on the inside is plainly visible on the outside." When you live by integrity, you will be able to navigate every challenge much easier by simply being who you say you are, no matter where, whatever the cost.
In this episode, I invited a long-term ally and confidant who has walked with me since the company's founding, being a man I respect immensely for his integrity. James was in the room, contributing to the formation of our definition of integrity many years ago. We defined integrity quite similarly to Todd Henry by saying it means, "Regardless of the cost, we are united to be honest, to live morally, and to humbly serve others."
James and I discuss the many areas that integrity becomes a necessary element of our daily life, and we also dive into the concept of conflict of interest, discussing why it's so important to know where you stand on this as a marketer before it's too late.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
