Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Why Every Business Should be Thinking about NFTs, CryptoCurrency and the Metaverse
What do cryptocurrencies and the metaverse have to do with running a good business? I believe that if you are a business owner who plans on staying in business for more than the next 5 years, this episode is one you should listen to.
In the mid-2010s, I invested in Ethereum and Bitcoin and did so well with crypto that I was able to buy my first home after seeing nearly a 4000% ROI. Earlier on in my career, I was an early adopter, utilizing social media for business. It seems like a no-brainer now, but no one was doing it in the late 2000s/early-2010s. Because I was an early adopter for my clients, they were able to see, in some cases, a 10x in revenue simply because of the way they responded to the growing online social media economy.
As a digital strategist and essentially a fractional CMO for numerous businesses across the country, I am consistently looking ahead so that all of my companies and my clients can be positioned to win. In today’s episode, we're going to talk about the metaverse and how you as a leader in your business or non-profit should be pivoting.
Main things we'll be talking about:
- My vision of what 2032 will look like in the advertising space
- Neuralink and Elon Musk's influence on the Metaverse
- Why you will be using NFTs in your business in 3 years
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
