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Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Turn Political Cycles into Marketing Gold for Your Small Business with Cathy Landtroop and Clay Vaughan
In this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize on the unique marketing landscapes presented during election seasons.
As political cycles ebb and flow, they bring about shifts in consumer attention and sentiment, opening up avenues for savvy business owners to align their marketing efforts accordingly. Cathy shares practical advice on how to craft compelling messages that resonate with your audience, leveraging the heightened engagement levels and the competitive spirit of the times.
Moreover, understanding the critical role of financial partnership in business success, Cathy also touches upon the importance of choosing the right bank for your business. As CMO of Vista Bank, she highlights how Vista Bank's tailored services and commitment to supporting entrepreneurs can be a catalyst for growth and stability, especially in times of political and economic fluctuations.
For entrepreneurs eager to transform political cycles into marketing success stories, and for those seeking a banking partner that truly understands their needs, this episode is a treasure trove of insights and strategies.
Dive into the conversation to discover how you can turn political cycles into marketing gold for your small business with Cathy Landtroop. And to learn more about how Vista Bank can support your business ambitions, visit Vista Bank.
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Good Agency
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
