Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences.
Wes Gay, an expert in the StoryBrand framework, discusses his journey from working in churches and nonprofits to consulting with hundreds of organizations. He emphasizes the importance of addressing the unique problems and interests of customers to capture and maintain their attention in a world of short attention spans.
Clay and Wes also examine the evolving landscape of marketing in the age of technological advancements like AI, offering insights on maintaining a human-centric approach amidst automation. Moreover, Wes shares how his faith influences his business practices, underscoring the role of ethics and purpose in capitalism.
This episode is a treasure trove for marketers, business owners, and entrepreneurs seeking to refine their communication strategies and adapt to the dynamic field of marketing. Listen in for a comprehensive guide on harnessing the power of targeted messaging, understanding customer needs, and preparing for the future trends in marketing.
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!