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Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
Taking the Storybrand Framework from Theory to Marketing Success with Kendra Olson, Clay Vaughan, and James Hall
Join Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative impact of clear and concise messaging on business success.
Throughout the episode, our hosts explore the intricacies of the Storybrand process, emphasizing its role in clarifying a company's message and resonating with its audience. They highlight real-world examples, showcasing how businesses have thrived by simplifying their narratives and addressing their customers' core problems.
Listeners will gain valuable insights into conducting effective messaging sessions, the importance of consistency across various platforms, and the common pitfalls to avoid. The conversation also touches on the crucial distinction between marketing and sales messages and the impact of storytelling on customer engagement and business growth.
Whether you're a start-up entrepreneur or an established business leader, this episode is packed with actionable advice and inspiring stories. It's a must-listen for anyone looking to refine their brand's message, connect authentically with their audience, and drive their business to new heights.
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Good Agency
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(832)-559-2129
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
