Good Business with Clay Vaughan

The Sales Framework that Works for Small Businesses & Billion Dollar Brands with Dr. J.J. Peterson

November 09, 2022 Clay Vaughan Season 2 Episode 9
Good Business with Clay Vaughan
The Sales Framework that Works for Small Businesses & Billion Dollar Brands with Dr. J.J. Peterson
Show Notes

Today we have an incredibly special guest, Dr. J.J. Peterson. 

J.J. is the head of StoryBrand, an incredible organization that helps businesses clarify their message through a proven framework. I’ve had the blessing of working with StoryBrand as an agency partner for nearly four years now, and I have cherished every chance I get to learn from him. As you’ll learn, any time you get to spend some quality time with J.J., you’ll laugh, you’ll cry, and you’ll walk away with a deeper perspective on the world around you. 

J.J. and I have had the chance to work together on several projects, he has consulted with dozens of billion-dollar brands and thousands of small businesses. 

Today, I asked him to join the show to talk about what most businesses struggle with, execution. As you’ll learn, J.J. earned his Ph.D. as a part of his research into narrative communication and how this method can work for literally any business as long as they executed. 

So sit back, relax, and enjoy hearing from one of my favorite people, Dr. JJ Peterson.

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