Good Business with Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
Good Business with Clay Vaughan
The Sales Framework that Works for Small Businesses & Billion Dollar Brands with Dr. J.J. Peterson
Today we have an incredibly special guest, Dr. J.J. Peterson.
J.J. is the head of StoryBrand, an incredible organization that helps businesses clarify their message through a proven framework. I’ve had the blessing of working with StoryBrand as an agency partner for nearly four years now, and I have cherished every chance I get to learn from him. As you’ll learn, any time you get to spend some quality time with J.J., you’ll laugh, you’ll cry, and you’ll walk away with a deeper perspective on the world around you.
J.J. and I have had the chance to work together on several projects, he has consulted with dozens of billion-dollar brands and thousands of small businesses.
Today, I asked him to join the show to talk about what most businesses struggle with, execution. As you’ll learn, J.J. earned his Ph.D. as a part of his research into narrative communication and how this method can work for literally any business as long as they executed.
So sit back, relax, and enjoy hearing from one of my favorite people, Dr. JJ Peterson.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
