Good Business with Clay Vaughan
Good Business with Clay Vaughan is a podcast about building companies that actually matter. Not just ones that grow, but ones that last. Ones that honor God, care for people, and create real value in the world.
Every week, Clay sits down with entrepreneurs, executives, and leaders who are walking that road in their own way. The conversations aren’t fluffy or surface-level. They get into the hard stuff—how to lead through chaos, how to build culture when it’s easier to cut corners, and how to keep purpose front and center when profit is shouting in your ear.
It’s a show about the kind of business most people want to run but few actually figure out. You’ll hear wins and mistakes, stories and strategies, but more importantly—you’ll hear what it looks like to run a business that’s both good at what it does and good for the people it touches.
If you want to grow, lead well, and make an impact that outlives you, this is your place.
Good Business with Clay Vaughan
How to Build a Recession Proof Marketing Plan
Today I’m calling an audible and deviating from our normal rhythm of having a special guest. With the fed proposing yet another rate hike and inflation running out of control, the recession is ever present on our minds as business owners. Since I’ve been out for a few weeks, I figured the best way to bring you value is to share a glimpse into the coaching I do for small businesses.
A few weeks ago, I hosted a workshop discussing how to build a recession-proof marketing plan. So in this episode of Good Business, I’ll share the seven key components to crafting a recession-proof marketing plan.
So if you run a business or organization and want to do more than put out fires and take the “see what works” shotgun approach, this episode is for you.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
