Good Business with Clay Vaughan

How to Build a Recession Proof Marketing Plan

October 26, 2022 Clay Vaughan Season 2 Episode 7
Good Business with Clay Vaughan
How to Build a Recession Proof Marketing Plan
Show Notes

Today I’m calling an audible and deviating from our normal rhythm of having a special guest. With the fed proposing yet another rate hike and inflation running out of control, the recession is ever present on our minds as business owners. Since I’ve been out for a few weeks, I figured the best way to bring you value is to share a glimpse into the coaching I do for small businesses.

A few weeks ago, I hosted a workshop discussing how to build a recession-proof marketing plan. So in this episode of Good Business, I’ll share the seven key components to crafting a recession-proof marketing plan.

So if you run a business or organization and want to do more than put out fires and take the “see what works” shotgun approach, this episode is for you. 

This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!

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