Good Business with Clay Vaughan

How a Wholesale Coffee Co. Beat Covid with Alex Barker

March 30, 2022 Clay Vaughan Season 1 Episode 6
Good Business with Clay Vaughan
How a Wholesale Coffee Co. Beat Covid with Alex Barker
Show Notes

In March of 2020, the covid lockdowns were merely days away. Business owners were feeling a range of gut-wrenching emotions - some froze, and some innovated. For Alex Barker, owner of District Coffee Roasters, the lockdowns gave him a chance to let his values lead his company. As a wholesale coffee roaster, District was primed to fail. They primarily sold to churches, coffee shops, and small businesses. In a matter of hours, his entire revenue stream dried up. 

It was "do or die" and Alex was determined not to fail. His team, his growers, and his customers relied on him and he got creative, bringing about one of the most successful years in his company's history. In today’s episode, we'll talk about what he did, how it has continued to work, and how he held to his values when it was nearly impossible to do so. 

Main things we'll be talking about: 

- How a wholesale coffee co. actually grew exponentially in the middle of lockdowns
- The value of small businesses collaborating with competition
- Taking care of your growers and team in developing countries

Support the show